It is estimated that 85% of consumers use the internet to find and read about local businesses. That’s a huge market of potential customers you are neglecting if you are lacking a strong web presence. Let’s see how to get some of those 85% to come to you.
The first step should be to have a good strong website for your dental practice. This is the fundamental foundation to lay before putting yourself out on the internet in other ways. After all, what is the point of actively promoting your practice on the internet? To get people to come to your website so they can get a good first impression of your practice and be persuaded to have their next check up with you instead of the dentist across the street. Your website is the virtual “lobby” of your practice to people searching on the internet.
A good website will be clearly laid out in a manner that enables potential customers to find the information they need quickly. What services do you offer? Where are you located and what are your hours of operation? What is your contact information? How do they schedule an appointment? All of this information will need to be easy to find. You may also want to think about running a special deal to attract new patients and have this featured prominently on the website. In a recent project we completed, naturalsmiles.com, the first addition we suggested was to create a special offer page where the dentist could showcase their special offers. In their case, they offer a very low cost upfront exam and xray, making it a low barrier to entry for new patients.
Your next mission is to make sure people find your website. The first way is to have your website set up in an SEO (search engine optimization) friendly manner. This can be a fairly complicated subject so you may want to have a web professional set up your website in this manner. Your main emphasis should be for your website to come up when people search for a dentist in your locality. Make sure the name of your city, town, and local neighborhoods are mentioned sufficiently.
The power of positive reviews cannot be overstated. Gently encourage customers who had a good experience to leave a review for you on Yelp or Yahoo! Local Listings. Also, check to see if there are any popular local review websites in your locality and encourage patients to go there as well. You may even want to create a place on your website where customers can leave reviews. There is no more powerful form of advertising than word of mouth. Get it working for you and you’ll have more open mouths to work on than you’ll know what to do with.